Branding Toys Isn’t a Game
ToyDirectory.com® and TDmonthly™ Magazine asked: Defining Success with the 4Ps of BrandingBy Beth FlomApril 2008Kids are growing up faster, drastically shrinking the shelf life of toys and challenging manufacturers to create innovative items that capture interest quicker and earlier. Outsourcing and overseas production has instigated a seemingly never-ending public scrutiny of toy safety. And the [...]
